User experience – this term, which was initially used in the context of designing Internet websites and apps, is finding much wider application nowadays. We can more often hear about the candidate, customer or employee experience. So how has the approach to the process of designing services, products and spaces changed? Are the user and their experience really so important?
Every time we come in contact with new objects and spaces, we experience them in a particular way. People influence the objects they are surrounded with and the space in which they function. But it is also the objects and spaces that influence people and their way of functioning. Every contact with an organisation, whether it is the client‒contractor relation or the candidate‒employer relation during recruitment processes, generates a certain experience on the basis of which companies are evaluated.
More and more companies are beginning to understand that when designing any product or service it is necessary to take into consideration the people who will come in direct contact with it. Their positive or negative experience will build a particular image of a company among its potential clients, business partners and employees. That's why the products, services, processes and spaces we design must make allowances for their users' needs, desires and potential problems.
The power of experience in different contacts with an organisation was the subject discussed by the experts from Nowy Styl Group, Randstad and CBRE who participated in the discussion panel during the ASPIRE "The New Horizon" conference.